Case Studies
Case Studies
Robots & Runes
A systematic IA redesign of a sci-fi/fantasy literature site using iterative card sorting and tree testing to improve navigation findability by over 20 percentage points.
Robots & Runes
A systematic IA redesign of a sci-fi/fantasy literature site using iterative card sorting and tree testing to improve navigation findability by over 20 percentage points.
Mindful Shopping
A mixed-methods study of how young adults navigate online shopping platforms, and what that reveals about opportunities for more mindful purchasing behavior.
Mindful Shopping
A mixed-methods study of how young adults navigate online shopping platforms, and what that reveals about opportunities for more mindful purchasing behavior.
Roam
An end-to-end design project for a consolidated rideshare and transit app.
Roam
An end-to-end design project for a consolidated rideshare and transit app.
RideAlong
A research and design project exploring how parents coordinate their children's extracurricular transportation.
RideAlong
A research and design project exploring how parents coordinate their children's extracurricular transportation.
Process
01
Discover
I start by getting close to the people I'm designing for. Through interviews, observations, and contextual inquiry, I build a grounded picture of real behaviors, needs, and pain points.
Synthesize
I look for patterns across what I've gathered through analyzing, using affinity diagrams, or creating personas to turn raw data into insights that can actually drive decisions.
02
Design
Research shapes what gets built. I translate findings into wireframes, prototypes, or information architectures that reflect what users actually need rather than what seemed intuitive at the start.
03
Test
I bring designs back to real users to see what holds up. Usability testing, tree testing, and iterative rounds of feedback close the loop and surface what still needs to change.
04
Process
01
Discover
I start by getting close to the people I'm designing for. Through interviews, observations, and contextual inquiry, I build a grounded picture of real behaviors, needs, and pain points.
Design
Research shapes what gets built. I translate findings into wireframes, prototypes, or information architectures that reflect what users actually need rather than what seemed intuitive at the start.
03
Synthesize
I look for patterns across what I've gathered through analyzing, using affinity diagrams, or creating personas to turn raw data into insights that can actually drive decisions.
02
Test
I bring designs back to real users to see what holds up. Usability testing, tree testing, and iterative rounds of feedback close the loop and surface what still needs to change.
04
Process
01
Discover
I start by getting close to the people I'm designing for. Through interviews, observations, and contextual inquiry, I build a grounded picture of real behaviors, needs, and pain points.
Synthesize
I look for patterns across what I've gathered through analyzing, using affinity diagrams, or creating personas to turn raw data into insights that can actually drive decisions.
02
Design
Research shapes what gets built. I translate findings into wireframes, prototypes, or information architectures that reflect what users actually need rather than what seemed intuitive at the start.
03
Test
I bring designs back to real users to see what holds up. Usability testing, tree testing, and iterative rounds of feedback close the loop and surface what still needs to change.
04